American Apparel teamed up with Lookbook to create the 'Lookbook by American Apparel.'
Am Appy made a contest on the Lookbook site, calling for shots of people wearing their basics. A clever idea by the clothing giant.
- What’s so crazy about this lookbook is that’s almost entirely shot by someone other than us. We brought out 3 winners who got the experience of modeling for our creative team in Los Angeles (they’re on the cover and centerfolds) but what we really tried to do was use our designers to put a spotlight on the great creative work of these users. It’s a collection of 77 creative people who each have their own way of styling and interpreting our garments. That’s what we wanted to show.
We featured the fashion-based social networking site in our 7th issue. You can see it here, from page 67.
You can get a copy of the Lookbook in Am Appy stores. Wouldn't be surprised if they got picked up pretty quickly.
