2010 Logo Design Trends

Logo Lounge just released their 2010 report on logo design trends. An interesting look at where logos are headed this year ...

- There is plenty of optimism shining through in many designs—or at least clients are trying to bravely declare through their identities that they aren’t the slightest bit afraid.

- There is significantly more warping, faceting, and animation.
- Circles upon circles upon circles, especially nested inside each other and of diminishing sizes, are everywhere, as are building objects from circles.

- "Greeness" is still pervasive, but it no longer apparently has to be expressed by the color green: Any fresh palette will do.

- Finally, there is another significant development. For many years, successful logos were built from beautiful shapes. They were usually one color, or perhaps they incorporated a few colors. Now, designers have begun to look at the actual surface of the shapes as an entirely new canvas that can be addressed in myriad ways. Good draftsmanship and good ideas are still crucial to the process, but surface effects now add entirely new levels of meaning.

Shift: 

Parts: 

Wallpaper: