La Mas Bella

La Mas Bella (The Most Beautiful) is a Madrid-based 'magazine' which is released once a year since 1993. The 'magazine' is built around a theme and arrives in a box. The guys just released their 2010 issue.

- The latest issue is called La Mas Bella Anda (The Most Beautiful Walk), and consists of a shoebox containing a sneaker, a shoe horn, a cellophane-wrapped stone (to place in the shoe and irritate your sole) and a feather to tickle your toes. As well as these carefully sourced theme-related items, the box contains a series of specially commissioned artworks in the form of a set of prints shaped as insoles (from here).

Wow. Sign me up!