Puma Packaging

Always good to see companies try to tap into greener projects unlike those f*&@*%#ers over at BP. We're liking this new packaging designed by Fuseproject for Puma.

- By providing structure to a cardboard sheet, the bag uses 65% less cardboard than the standard shoe box, has no laminated printing, no tissue paper, takes up less space and weighs less in shipping, and replaces the plastic retail bag.
The cardboard structure is die cut from one flat piece of material and has no additional printing or assembly, thus it can be returned to the stream faster and more efficiently.

The structure was created with four walls that taper in to allow for secured stacking, another important element left over from the original shoebox.
The tens of millions of shoes shipped in our bag will reduce water, energy and diesel consumption on the manufacturing level alone by more than 60% per year.

In other words: approximately 8,500 tons less paper consumed, 20 million Mega joules of electricity saved, 1 million liters less fuel oil used and 1 million liters of water conserved. During transport 500,000 liters of diesel is saved and lastly, by replacing traditional shopping bags the difference in weight will save almost 275 tons of plastic.