Jamie Beck cinemagraphs

Wow these animated gifs from NYC fashion photographer Jamie Beck are some of the best I've seen. So subtle.

Beck worked with web designer Kevin Burg to create this series. She calls them 'cinemagraphs' - more than a photo but not quite a video.

- We feel there are many exciting applications for this type of moving image. There's movement in everything and by capturing that plus the great things about a still photograph you get to experience what a video has to offer without the time commitment a video requires.

You can see more here. The image directly below is Jamie Beck.